Lenny S

A&R/ Marketing reps for Def Jam/ Roc-A-Fella Records Lenny Santiago and Jeff Harris recently opened up a sneaker spot in Brooklyn by the name of Roc & Sole, and took time out of their busy schedule to sit down for an exclusive interview with VladTV where they broke down upcoming projects, gave Beanie Sigel advice on staying out of trouble and revealed whether or not they think Dame Dash and Jay Z will ever reunite. The duo is currently working with J. Cole, Rihanna and Rita Ora, and wishes Beans the best now that he’s out of jail. When it comes to Hov & Dame, they think it’s pretty clear that their relationship will never be the same but knows that he two are civil. Check out the interview above.

This is part two of our exclusive interview with Lenny S. Lenny goes into depth about what determines if an artist will get signed and or be successful. “People either have to believe you or want to be you.” He talks about fans should either want to talk like you, dress like you, go where you go, and etc. He uses the Jay-Z and DMX example, both being successful yet two different rappers. One who glorified the lifestyle, and another being down and out, crying at his shows, his relationship with his dog and etc. Those two artists stories you respected and believed. He talks about record labels taking artists to the next level. Labels are there to represent the artists to brands, and ultimately help them get endorsement deals and etc. He breaks down the cliche most rappers say “I dont want a deal I want a partnership.” He goes in depth what a joint venture is and so much more. This interview was conducted by HHS1987’s EMoney, and shot by Rick Dange in Sigma Sounds studios in Philadelphia, Pa. After the jump, Lenny S tells us his story, the Rocafella era, being a Lifestyle A&R & more.

For the next #ALTV segment, Al Lindstrom caught up with Lenny S at the Roc Nation offices. Lenny talks about having Jay-Z as a boss, the vibe of the Magna Carta sessions, the differences between Roc Nation and Roc-A-Fella, and more.