Lenny S Interview w/ Amaru Don TV [Video]

As a music industry executive, Lenny Santiago, better known as “Lenny S”, is rarely in the spotlight—that’s the domain of his artists. Yet as a senior vice president at Roc Nation, the New York entertainment company founded by rapper Jay-Z, Santiago regularly collaborates with some of the brightest stars in the music industry. He chased the dream of landing a job in the music industry until he was hired as a street promotions rep—that’s a fancy way to say that Santiago was handing out cassette tapes, distributing flyers, and hanging up posters. One of those artists happened to be an up-and-coming artist named Jay-Z. Santiago has worked with the Grammy Award-winning artist for more than 20 years at both of the rapper’s record labels—Roc-A-Fella Records and Roc Nation. It’s safe to say that his days in street promotions are long gone. As a Roc Nation exec, Santiago gets to sign artists like DJ Khaled, Vic Mensa, and Justine Skye

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