Month: August 2013

Travi$ Scott chops it up with The Juice. Travi$ Scott has had one hell of a year. The rapper and producer, born in Houston, Texas, has worked on two Billboard 200 No. 1 albums this year: Jay Z’s “Magna Carta Holy Grail” and Kanye West’s “Yeezus”. Apart from those two memorable hip-hop full-lengths, he’s worked on a plethora of projects: past (“Cruel Summer,” Wale’s “The Gifted,” Hustle Gang’s “G.D.O.D.”), present (Big Sean’s “Hall of Fame”), future (John Legend’s “Love In the Future,” Pusha T’s “My Name Is My Name”) and, based off Jay and Ye’s recent projects, at any moment (“Watch the Throne II”). But, during his Billboard session earlier this month, it wasn’t only our conversation of his discography and collaborations that intrigued me. As soon as Travi$ Scott arrived, donning #Been #Trill attire and alongside producer, Mike Dean, he made his way towards the lights. He wasn’t focused on the perfect shot but the perfection and fluidity of the live performance segment as a whole, taking on the role of director and adjusting the placement of the lights, the timing of the fog machine—everything. “It’s been a vision from the beginning, it just became a fruition,” he said. “I want the aesthetic to be at an all time high; never fail. I never produce a song, whether writing it or making a beat, and give it a wack visual or wack performance. I’m like a trifecta.” “I design music; I don’t produce it.” Hit the jump and watch