Jack Preston – End Of The Future [Album]

The “End of the Future” is a moment in which a vision is manifested. It is the time in which an idea fully blossoms andbecomes a tangible reality. For Atlanta emcee Jack Preston, his future’s end means arriving to a new era in his growth as a person and an artist in the form of his proper full-length follow-up to the 2010 EP The Sonikah Project. Produced entirely by Bay Area beatsmith Jon Bom, End Of TheFuture further explores the potent musical chemistry between Bom and Preston first established on their collaborative EP. Exhibiting an intensified sense of stylistic command and musical growth, EOTF’s sound is vibrant and dynamic. Each song threads together a narrative of self-reflection and explorationover Bom’s spacey synths, suffused with hints of old West CoastG-Funk and southern charm that channels the spirit of predecessors like the Dungeon Family. Preston wields both rhyme and melody as he navigates moments of his journey with broad, effortless pivots in delivery. With assistance from extended musical family from both coasts including The Dojo Collective, Sa-Roc, YaminSemali, blctxt, MICAHteer, and Alex Lee of LeVice, EOTFeasily pushes boundaries and seamlessly blends electronic, jazz, and hip hop with some live instrumentation. Preston doesn’t stray too far from his roots, but moments suggest that his relationship with Atlanta is one of navigating the expansion of its culture on a global scale while preserving the historical context that helped mold him into the artist he is today.Thus, EOTF is a culminating nod to the past, a celebration of the present, and a looking glass into the future.