Behind The Scenes Of “Blue Chips” w/ Action Bronson [Video]

Unless you’ve been living under a rock for the past year, you would’ve heard about Bam Bam Bronson from Flushing, Queens. Reebok has always been about the culture of hip-hop and it was truly a pleasure to work with Action on “Blue Chips”. Anyone that knows Action or is a fan of his work knows his passion for food. With all the culinary references in his raps, it almost seems like Action should have taken the road to the culinary arts, and in this video, we find out that he is always a chef before he is a rapper. We took a trip through the city of Flushing with Action as he navigated us to the Flushing Queens Mall. When we sat down to have a meal with him in a Korean restaurant, he knew all the little details of how that specific cuisine is properly eaten — now that’s knowledge. When we shifted gears into the topic of “Blue Chips”, Action tells us how he got connected to Party Supplies through his manager and he immediately acknowledged the “genius” talents of Party Supplies. The undeniable chemistry between Action and Party Supplies eventually culminated into the birth of “Blue Chips.” Be sure to download the album here.

Part 2 after the jump.

“Opening with the beats from “Tapas” off of “Blue Chips”, Party Supplies invites our team into his creative domain as he gives us teasers of the beats he was producing for Action Bronson. Watching Party Supplies doing his thing in his environment was truly amazing as his passion for creating music is undoubtedly inspirational. As we dug deeper into the mind of Party Supplies, we learned what it takes for artists to really catapult themselves to be seen and heard as a musician. Party Supplies shares with us his love for “eclectic pop music” and what he experiences on an emotional level when performing in front of a live audience and it doesn’t surprise us as to why he does what he does. We experienced first-hand as to what it was like for Party Supplies to grace his talent for a crowd as we captured him performing at the Fool’s Gold Anniversary party at the Soho Grand. You can feel his excitement and emotions through his self-expressed music for all the shakers and movers on the dance floor, and let me tell you, people were going bananas! Through his own experiences as an up-and-coming musician, Party Supplies shares valuable advice to anyone pursuing anything on a creative level. Next up, Dr. Lecter himself, Action Bronson!