Eff Yoo

The first single from Eff Yoo and Toronto producer The Kurse’, new collaborative EP “Spicaso” takes you on a ride through the mind Eff’s mind as he wrote this verse. Perfectly edited by Queens artist The grand heist, its a great introduction to whats in store on the EP.

Posted up on the corner in his native Queens, slick-talkin’ rapper Eff Yoo is an animated lyrical pimp dishing out clever wordplay and bravado in his new video for “Alpha Mega.” It’s the third set of visuals off his recently released sophomore project, ‘The Eff Word,’ and his third portrayal of a specific character. In “The Eff Word,” he was a local tour guide for anyone who hasn’t visited his hometown, while “God Hates Me” found him playing out the life of a vengeful priest. And for “Alpha Mega,” he dons a mink coat and red fedora to look fly as he spits his verses over the smooth, sample-flipping instrumental from Rediculus. It’s not just his outfit that stands out, though, as Yoo’s bars are complemented by the work of artist, Edgar Zavala. So as the Queens rapper says he should get enshrined in granite sculptures when he dies, or that he’s sharper than a jagged spear, you see those images in their animated glory. “Alpha Mega” stems from Eff Yoo’s ‘The Eff Word’ LP, which is produced entirely by Rediculus. The eleven track effort is now available on compact disc, and can be downloaded through all major digital retailers, courtesy of Platformz Music.

Over the years, Queens has more than proven itself as a fertile breeding ground for Hip-Hop acts. It’s no surprise, then, that a rising artist from the borough would want to show love to his stomping grounds. That’s exactly what we have here with Eff Yoo’s colorful new video for ‘The Eff Word,’ the brassy title track off his forthcoming LP, produced entirely by Rediculus. The video, which is directed by TP Hoople (Diabolic and Tabs, among others), and animated by Emma Mulligan, features Eff welcoming the viewer with open arms through Q-Boro in between a flurry of equally flashy rhymes and visual effects. As the rapper moves from one bar to the next, you’ll surely pick up on his patterns as he focuses on specific letters (E, then F, and finally O) within each third of his verse. Through it all, Hooptie’s vision transforms an already-engaging track into a gripping, damn-near addictive set of visuals. ‘The Eff Word’ which includes guest features from Big Noyd, and The Audible Doctor, among others, will be available for download through all major digital retailers, and can be purchased on CD via Platformz Records on April 21st. Copies are now available for pre-order through iTunes, where the album titled single is available for download as project’s first ‘instant grat’ track.