Belly

You have to be of a different breed to separate yourself from the pack. Artists are constantly searching for that next, new sound to make themselves stand out. For Canadian rapper Belly, he has the advantage since you won’t catch him at the club surrounded by a mass of strangers. Instead of immediately spending his advance and earnings at the club, Belly finds comfort returning to the studio. While in New York promoting his Another Day in Paradise, the newly signed Roc Nation artist talked to us about his aversion for the club scene, how the radio promotion scene in Toronto has changed, how his mixtape and album work differ, and how genuine Pharrell is in person. If only we got some of those sage words from Pharrell.