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Kendrick Lamar Shares “Project Hero” w/ Jay Rock & Glasses Malone [Video]

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In anticipation of his red/blue Classic leather Reebok shoes, Kendrick Lamar shares a new documentary/interview for the project featuring his TDE brother Jay Rock and Glasses Malone. Jay (who is a Bounty Hunter Blood) and Glasses (who is a Watts Crips) come together and describe the importance of unity and love over self-indulgence and hate, and how that the former will bring forth power to the people. Must say that it’s a very powerful way to advertise a shoe, which will be available at exclusive retailers worldwide on January 16, 2016. via

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DJ Jazzy Jeff: Vinyl Destination Season 3 (Episode 21) [Video]

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DJ Jazzy Jeff proves he’s one of the hardest working DJ’s around when he and the Vinyl Destination crew take down two shows in one night. Exhausted from last night’s double, the guys waste no time getting settled in on a long train ride to the next show. Let’s hope they don’t miss their stop. At first glance, it’s smooth sailing in the quaint little seaside town of Bognor Regis. That is, until the hotel fire alarm sounds and the night takes an unexpected turn. There’s no turning back for DJ Jazzy Jeff and Dayne Jordan as they brace themselves for what turns out to be “one of the wildest shows of the whole tour.” Dayne has the time of his life and decides no one on earth can party better condom-adorned nuns, Where’s Waldo and a team of green army men.

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Kendrick Lamar – Pay It Forward (Vlog) [Video]

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Following his “Hard Work” video, this clip chronicles Kendrick’s trip to the White House in 2015, where he would meet and sit down briefly with President Barack Obama. Fully aware of his position as a role model to the youth (as the President is a role model to him), Kendrick ends it by vowing to try his best to be a mentor to others in hopes that it will save lives, sharing information on how people can sign up to be a mentor to others as well. Heads up

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DJ Jazzy Jeff: Vinyl Destination Season 3 (Episode 20) [Video]

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After a late night of partying in Barcelona, Spain, DJ Jazzy Jeff and crew venture out the next morning for their first ever Segway tour. Quickly becoming a natural, DJ Jazzy Jeff vows to become one with the Segway. While in Glasgow, Scotland, DJ Jazzy Jeff sits with music lovers and gives his thoughts on being an independent artist. Following their performance, Dayne Jordan and Stevee Blast explain “sandwich time” in the green room. On their way to a double in the UK, its politics as usual.

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Curren$y Confidential Episode 4 : The Show [Video]

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As we learned in the first episode of Curren$y Confidential, Spitta and Lil Wayne go waaay back like babies and pacifiers. In the latest episode of our exclusive video series, Curren$y talks about Lil Wayne’s Lil Weezyana festival, and how Jay Z inspired Tunechi to hold a big concert in his city. Of course, when Spitta hit the stage, Mass Appeal was there to capture the action. Watch out for Canal Street Confidential, Curren$y’s highly anticipated new album, dropping tomorrow—and keep checking back for more Curren$y Confidential.

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Curren$y Confidential Episode 3: The Storm [Video]

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As Mass Appeal’s Curren$y Confidential video series continues, Spitta Andretti shares his own Hurricane Katrina story, laments the lowrider that sunk under 10 feet of water, and reflects on those who lost a whole lot more. Watch out for Canal Street Confidential, Curren$y’s highly anticipated new album, dropping this Friday—and keep checking back all this week for more Curren$y Confidential.

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Curren$y Confidential Episode 2: The Lowriders [Video]

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If there’s one thing Curren$y might love more than hip hop, it’s got to be cars. Especially 1964 Chevrolets with hydraulics in the trunk and switches on the dash—lowriders by any other name. In part two of Mass Appeal’s Curren$y Confidential video series, we take a ride in one of Spitta’s six-fours and get the science behind his Cruise Life movement. Watch out for keep checking back all this week for more Curren$y videos. Watch out for Canal Street Confidential, Curren$y’s latest album, dropping this Friday—and keep checking back all this week for more Curren$y Confidential.

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DJ Jazzy Jeff: Vinyl Destination Season 3 (Episode 19) [Video]

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DJ Jazzy Jeff and crew set out for another European journey. Before the adventures begins, DJ Jazzy Jeff must keep a 3 pointer tradition going, extending their departure time. Upon arriving in Manchester, the waiting game gets tense while the guys are stuck at the train station without a ride to the hotel. Steve gives some insight to keeping the group one happy family. Before a stop in Charleroi, Belgium the crew celebrates Record Store Day in Manchester where DJ Jazzy Jeff takes to the streets for some digging. A few finds and a quick trip to Belgium bring them right back to the UK for a show the legendary DJ Premier and Royce Da 5’9”, aka Prhyme. After 15 years away from playing vinyl records, the show ends with a 45 set from DJ Jazzy Jeff.

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Curren$y: Canal Street Confidential Tour Documentary (Part 1) [Video]

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#LikeADriveBy is the first installment from the #CanalStreetConfidential tour documentary. The film features two previews of never before heard tracks from the album and follows Curren$y low riding & touring from Los Angeles thru to San Diego. Spitta’s new album “Canal Street Confidential” is due out on December 4th, pre-order it here.

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DJ Jazzy Jeff: Vinyl Destination Season 3 (Episode 18) [Video]

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Shenanigans at Roscoe’s Chicken and Waffles leads DJ Jazzy Jeff to the Beyond Wonderland Music Festival in San Bernardino. Along with Z-Trip and the Beat Junkies the collective shut down the festival at the end of the night. This sentimental performance marks the end of an era for DJ Jazzy Jeff as he embarks on a new vision for the future. After a week of the new change, DJ Jazzy Jeff and the crew hit the road to Portland. In route to the show they run into an issue with transportation. After some negotiating, they are on the their way to test out DJ Jazzy Jeff’s new DJ super hero super powers, along with comedian JB.

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DJ Jazzy Jeff: Vinyl Destination Season 3 (Episode 17) [Video]

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Dayne Jordan realizes this tour is a bit warmer than he expected as DJ Ferno welcomes the heat before a performance at the Mighty in San Francisco along with Shortkut. Upon the release of Apple’s new iWatch, the guys head to Miami where they take up discussion about the new product. DJ Jazzy Jeff introduces the crew to chicken steak and rice, a Cuban essential. On the journey home, DJ Jazzy Jeff finds it hard to part ways with Miami and realizes he is headed back to the cold. On the way to a show in Lancaster, PA with fellow Philly native, Cosmo Baker, the guys ride out with Jokin Joe for the trek through Amish land.

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