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Day: January 20, 2015

Blog Videos 

R.A. The Rugged Man – Media Midgets [Video]

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“Legends Never Die” in stores now. More than two decades after their classic collaboration “Every Record Label Sucks Dick,” legendary emcee R.A. The Rugged Man and iconic producer Buckwild are back with another powerful statement, in the form of R.A.’s new music video “Media Midgets”. This time around, the target is broader: from TV producers to radio stations to government propaganda. “Society continues to be brainwashed and programmed,” explains the Rugged Man. “They are told what to watch, what to wear, how to think, how to vote, who’s lives are important and unimportant, what music and entertainment is relevant. The youth especially need to know that they are being programmed, and spoon fed another man’s agenda. They have to think for themselves.” For the video, director Douglas Quill envisioned a dystopian, post-apocalyptic future where free thought and expression are dead. “It’s basically society being programmed and turned into mass marketed puppets, until the truth teller shows up and flips the switch,” says R.A. “That’s when society revolts against the oppressive brain washing machine. I think it’s deep but fun and super visual at the same time. This is my most ambitious, biggest, most cinematic video so far.”

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Erick Sermon: “Today’s Rappers Are Too Sensitive” [Video]

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EPMD spitter Erick Sermon recalled the beef he had with Rakim back in the day during a recent chat with VladTV, and also spoke on the manner in which today’s rapper’s go at each other. The Long Island native explained that the beef ignited after Rakim rapped about EPMD “getting a smack,” so Sermon fired back on the group’s hit track “You’re a Customer.” While the beef remained strictly lyrical, Sermon says it began to get out of hand, so he and Rakim squashed it in the early ’90s. Moving on to how rappers beef today, Sermon believes they resort to violence and antics like YouTube videos because they don’t possess the lyrical skill necessary to retaliate using words. Check out what else Sermon had to say up top.

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Jahzel – The Wake Up [Mixtape]

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It’s been over a year since rising Chicago native Jahzel dropped off In God’s Image. After serving up several leaks along the way, including “Faithful,” the rapper will return tomorrow with his full mixtape The Wake Up. For those unfamiliar with Jahzel, he was born and raised as a Jehova’s Witness, and thus had quite a unique experience growing up in the Chi. His home life was very much sheltered while the life that existed outside was much tougher– and he didn’t really fit in anywhere– “the adversity is what molds me,” he says. Jahzel – The Wake Up

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Euro League – Violence [Stream x Download]

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Reelife crewmember ‘Euro League’ is back to present his new single “Violence” which highlights his perspective on crime and its causes throughout inner city communities. Not to be confused for a tribute song , Euro goes in detail to give you descriptive visuals of what he believes are the core inceptions of violence in his community describing it as : ‘a systematic cycle of adapted survival tactics’ which causes people to develop a “by any means” type of attitude. With stamps of approval from Top Dawg Ent’s Kendrick Lamar & Schoolboy Q and the response from his 2014 hit “Magazine vs Magazine” Premiered by Noisey & i-D , Euro is one of the most prominent new hip hop artists emerging in New York City. Euros cadence blends seamlessly over the ‘Gritty Cinematic’ production by fellow Reelife crewmember MP Williams ( Co-Producer of ASAP Rocky’s “Ghetto Symphony” ) to create a unique sound exclusive to the pair. Euro is expected to release his upcoming EP “Euro Trip : Continuum” in March.

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