Sey

Chicago emcee Sey drops a visual for his latest single “Don’t Do”. Watch the Babyface Young-directed clip above and look out for Sey’s upcoming “Pray For The Weak II” project.

Sey releases his first music video from his latest album for the single, KYLIE. KYLIE is the official first single from his upcoming album, BETYOUAINTKNOW II. The video was shot in one day during January at various locations in Chicago and directed by Sey. The video comprises of a vibrant, colourful theme with Sey creating point of view scenes in front of a number of diverse, colorful backdrops that keep changing. “We chose KYLIE as the first single and video from the album, seeing as we got a lot of great feedback about the song from fans and collaborators alike. It’s also one of our favorites from the album.” The song is very energetic and up-tempo which fits the vibrant, fun colors of the video. Musically the song isn’t ‘dark’, which also inspires the use of the colors and interesting compositions. The song does however feature a bit of an edge and to accompany that, we chose urban locations. In the past Sey has had quite a few storyline videos, and videos that made people engage with the concept through questions and figuring it out. This one has less to figure out, and we opted to try to convey and communicate a feeling, rather than an explicit message.