Imani Imani – On Demand [Video]

Imani Imani’s “On Demand” receives an official video from Keanna Williams and Neal Farmer, extending her debut album Papercut.

Imani Imani brings “On Demand” into focus with an official video directed by Keanna Williams and Neal Farmer. Taken from her debut Papercut, the song goes straight to the uncomfortable part of wanting someone: she is ready to answer the call, ask for another chance, and keep returning, even as she tries to protect her heart.

Written with Daan Zinkhaan and Sam Dew, “On Demand” lets that contradiction remain unresolved. The hook turns desire into a state of constant availability, while the verses move through intimacy, arguments, and apologies without pretending that any of them settle the matter. Zinkhaan produced and engineered the track, and Oli Jacobs mixed it.

Williams and Farmer also directed “Mindgames,” the first video from Papercut.