Hit-Boy – American Pie [Video]

Hit-Boy celebrates publishing ownership and creative independence in the iPhone-shot video for “American Pie” from HITstory 2: Success Is A Dirty Word.

After using the title track of HITstory 2: Success Is A Dirty Word to examine the cost of success, Hit-Boy shifts into a more defiant register on “American Pie.” Publishing ownership sits at the center of the flexes, with Hit-Boy placing control alongside the writing, production, and performance credits he handles across the record. That confidence is closely tied to the album’s larger story: the project arrived after he exited an 18-year publishing agreement, and “American Pie” finds him celebrating the freedom to build without answering to another company.

Shot on an iPhone, the video gives the song an immediate, unfussy presentation that suits its emphasis on independence and authorship. Hit-Boy remains the sole writer, producer, and performer, leaving no separation between the person behind the beat and the voice delivering the boasts.

“American Pie” appears as track 11 on HITstory 2: Success Is A Dirty Word. Released on June 13, the album was written, produced, and arranged by Hit-Boy and remains available exclusively through his official website. Watch the new video below.