Isaiah Rashad – HAPPY HOUR [Video]

Isaiah Rashad returns to IT’S BEEN AWFUL with a new official video for “HAPPY HOUR,” one of the album’s woozier and more conflicted cuts.

The song sits in the album’s middle stretch, where Rashad moves through damage without polishing it into a clean redemption arc. Over a woozy, late-night pulse, he drifts through substances, family pressure, money, desire, and the kind of self-awareness that does not automatically become self-control. The title sounds social on paper, but Rashad turns it into something more unsettled: a room where the good time is already starting to sour.

That tension has defined much of IT’S BEEN AWFUL. His first full-length since The House Is Burning leans into contradiction rather than neat recovery language, making space for humor, guilt, exhaustion, and flashes of tenderness in the same breath. “HAPPY HOUR” works because it never tries to separate those pieces. Rashad sounds loose, melodic, and worn-in, but the writing still cuts through the haze.

The official video places the track back inside the album’s wider visual language, extending a campaign that has treated IT’S BEEN AWFUL as more than a simple comeback. For Rashad, the stronger moments have always lived in the blur between survival and self-sabotage. “HAPPY HOUR” stays there, with the door cracked open.