Hit-Boy – Success Is A Dirty Word [Video]

Hit-Boy puts the headline in plain sight on “Success Is A Dirty Word,” the title track from his new album, HITstory 2: Success Is A Dirty Word.

The record finds him in a reflective pocket, rapping from the other side of an 18-year publishing deal and treating independence as more than a business update. For an artist whose name is usually attached to other people’s biggest moments, there is weight in hearing him center his own voice this directly. “Success Is A Dirty Word” does not play like a victory lap; it sounds more like a reset, with Hit-Boy measuring what the wins cost, what freedom changes, and how much of the grind still remains.

Written, produced, and arranged by Hit-Boy, the album runs 17 tracks and brings in Quavo, Dom Kennedy, Jazze Pha, Chase N. Cashe, Johnathan Hulett, Ty Dolla $ign, Ab-Soul, and James Fauntleroy. The title-track video keeps the focus on Hit-Boy’s words, letting the song introduce the larger project without crowding it.

Watch “Success Is A Dirty Word” below. The album is currently available exclusively on hit-boy.ai