Hit-Boy – New Money [Video]

Hit-Boy returns with “New Money,” a self-produced new track written and performed by the Grammy-winning producer and rapper.

Hit-Boy tightens the spotlight on himself with “New Money,” handling the record from the ground up and stepping in front of the camera for the official video. The track is written, produced, and performed by him, which gives it the feel of a direct dispatch rather than another producer-artist exercise from someone usually discussed through other people’s biggest records.

“New Money” moves with a clipped confidence: sharp drums, lean momentum, and a delivery that sounds more focused on control than flash. Hit-Boy has spent years shaping the sound around major voices, but this one puts the emphasis back on his pen, presence, and ear for pressure. There is no visible album or EP context attached yet, so the video works as the main statement for now.

Watch “New Money” below.