Hit-Boy – Franchise Boy [Video]

Hit-Boy keeps things self-contained on “FRANCHISE BOY,” a new video that flips the familiar bounce of Dem Franchize Boyz’s “White Tee” into a sharp solo flex.

The record is short, clean, and built around the kind of producer-rapper confidence Hit-Boy can switch into without needing anyone else in the room. He handles the writing, production, and performance himself, moving through the track with a clipped delivery that treats the sample as a launchpad rather than a nostalgia exercise. The “White Tee” reference gives the song its instant spark, but “FRANCHISE BOY” is more about Hit turning that energy into something polished, direct, and fully in his own lane.

For now, the track appears to be a loose YouTube drop rather than part of a confirmed album rollout, which suits the format. No heavy framing, no feature list, just Hit-Boy locking into a quick idea and making it move.

Peep the clip below.