Jorja Smith – Price Of It All [Video]

Jorja Smith delivers the haunting official music video for “Price Of It All,” the cinematic centerpiece from the “Bait” soundtrack (Prime Video series by Riz Ahmed), out now via FAMM.

The 3:35 visual weaves dramatic black-and-white cinematography with soaring strings and her soulful vocals, exploring fame’s dark cost through shadowy figures and tense close-ups—Bond-theme energy meets raw vulnerability.

Moody lighting and slow-motion symbolism underscore lyrics like “I’m not afraid to die today,” tying into Bait’s ambition narrative for an immersive, emotional punch.

Streaming on YouTube—catch the full soundtrack EP and dive into this gripping return from the BRIT Award winner.