T.I. – Let ‘Em Know [Video]

T.I. is moving like somebody who’s done explaining himself.

The “Let ’Em Know” video is slick, loud, and unapologetically big-budget—a statement piece that makes it clear this isn’t a casual drop; it’s a reset button with diamonds on it. The track first landed as a standalone single on January 18, 2026 (via Grand Hustle LLC / EMPIRE), and now the visuals give it the kind of glossy muscle memory you expect when Tip wants the whole room paying attention.

On production, Pharrell Williams cooks up a bounce that feels expensive without feeling stiff—the kind of beat that says “hit record,” and the rest takes care of itself. The video (directed by Hype Williams) opens with pure rap-movie shorthand—cars, jewelry, the high-life montage—before it starts traveling: Tip riding through Atlanta, then drifting down to Miami and turning the flex into a whole setting.

There are little “if you know, you know” touches too: Pharrell pops up in the clip, and Young Dro slides in toward the end to add that extra Atlanta seasoning. It all plays like a victory lap, but with purpose—because “Let ’Em Know” is being positioned as the lead single for “Kill The King,” and as of now there still isn’t a confirmed release date for the full project.