T.I. – What Bully (50 Cent Diss) [Audio]
T.I. isn’t letting this one cool off.
After a couple of quick jabs earlier in the week, the Atlanta vet came back swinging again with a third diss record aimed at 50 Cent, titled “What Bully.” The new track arrived via an Instagram drop and keeps the same energy as the previous shots: less “friendly competition,” more “say it to my face.”
Musically, “What Bully” is built to needle. T.I. frames 50 as a front-row heckler who thrives on easy targets, then flips the “intimidator” reputation back on him—calling him a coward, questioning his toughness, and basically daring him to stop posting and start rapping. It’s the same pressure campaign that’s been running through the earlier diss tracks “War” and “The Right One“: T.I. is trying to drag 50 out of troll mode and into the booth.
The most striking detail might be the artwork choice. “What Bully” repurposes that viral “shocking transformation” image of 50 from his film role—an emaciated frame that was originally tied to the movie that ultimately released as All Things Fall Apart. The photo became infamous years ago because 50 reportedly dropped from 214 to 160 pounds to play a cancer patient, grinding through a liquid diet and hours on the treadmill. It’s a ruthless visual callback, and T.I. clearly picked it because it lands before a single bar is even heard.
And while 50 still isn’t matching diss-for-diss, he did respond—just not the way T.I. wants. Instead of a track, 50 fired back with memes and a mocked-up “award” post, basically saying he doesn’t need to rap and that everyone else needs him to. That’s the tug-of-war in a nutshell: T.I. escalating with records, 50 treating the whole thing like content.
This latest round sits in the larger “will they / won’t they” cloud around a potential Verzuz matchup—a topic that’s been hanging around their relationship for a while and has helped reignite the tension when it pops back up. But at this point, it’s gone way past playful sparring, with both sides taking it personal online.
For now, “What Bully” plays like a standalone diss release rather than a clear album rollout—just a fresh volley in a fast-moving feud. Whether 50 ever turns it into music is the real question… and T.I. sounds determined to keep asking until he gets an answer.