42 Dugg feat. Lil Baby & Rylo Rodriguez – It Is What It Is [Video]

42 Dugg links with Lil Baby and Rylo Rodriguez for “It Is What It Is”, and the new visual makes the track feel even colder — not louder, not flashier, just heavier.

What really sets the video off is the choice to go black-and-white and lean into contrast: it opens with ballerina dancers and a cello player, surrounded by masked figures in “RIP” shirts, like a funeral procession shot as high-drama art film. Then it flips into the street reality — Dugg performing from the back of an SUV with Baby beside him, Baby stepping out for his own moment, and Rylo sliding in to close the circle. It’s a simple idea executed with real intent: elegance, grief, and pressure in the same frame — which is basically the whole thesis of “it is what it is” when you’re not saying it to shrug, but to survive.

Peep the clip below.