Hit-Boy & The Alchemist – Doing My Best [Video]
Hit-Boy and The Alchemist roll out another piece of their “Goldfish” universe with the official video for “Doing My Best”, the opening track from their joint album.
The song kicks off the project on a reflective note, with Hit-Boy handling production and both of them stepping out from behind the boards to talk independence, faith, pressure, and the weight of where they come from.
Over a soulful, slow-burning backdrop, they balance sharp flexes with grounded details – prayers for raided blocks, shoutouts to project kids and the reality that silence can be its own kind of power. It’s less about victory laps and more about survival, growth and trying to keep your head straight while the world spins.
The “Doing My Best” clip arrives hot on the heels of the album’s release and ties straight back into the “Goldfish” concept: two master producers stepping fully into rapper mode, building their own world and documenting the loop of struggle, reinvention, and resilience. Watch the official video below and run “Goldfish” front to back if you haven’t already.
