Jay Critch – Pick A Side [Video]

Jay Critch comes back swinging with “Pick A Side”, a new single that finds the Brooklyn rapper in full pressure mode.

Dropping via Talk Money Ent., the track keeps his signature East Coast bounce intact—sharp flows, tight pockets, and a hook built to live in your head after one spin.

The official video, directed by Mel Shoots, leans into the energy with dark, high-speed, “demon time” celebration vibes—packed scenes, fast cuts, and Critch posted up like a natural star in the middle of the chaos. It’s performance-first and attitude-heavy, the kind of visual that makes the record hit even harder.

“Pick A Side” is a clean reminder of why Jay Critch still moves like a problem in New York: crisp delivery, icy beat selection, and a knack for turning simple phrases into anthems.

Hit play below.