Dave East – Demon [Video]

Dave East’s “Demon” is all straight lines: hard drums, no over-arrangement, and bars that tighten the grip with every couplet.

The new single arrives as the “Karma 4” (out October 15) campaign kicks up, with the official video dropping alongside the single.

Produced by Forever Rollin, the beat is sparse and sturdy—perfect for East’s clipped, chest-out delivery. The record is just over two minutes, built for instant rewind. Quotables jump out: “No unity, that’s Queen Latifah rap… I’m the illest n*a in it, just depend on who you askin’.”

Directed & edited by Watch The Screen, the visual is performance-first and unfussy—tight frames, sharp cuts, all emphasis on presence and pen. It mirrors the song’s economy: nothing extra, everything intentional.

Minimalist beat, maximum presence. “Demon” does what a good pre-album drop should: show teeth, set tone, and spark anticipation for the album release.