Snoop Dogg stops by SKEE TV to speak with DJ Skee about his work with Adidas. Famously known for rocking his blue Chucks, Uncle Snoop talks about reaching out to Converse to help revitalize their brand, but ultimately being shut down by them, “Chuck Taylor was here before you and he will be here after you.” It was then that Uncle snoop signed a deal with Adidas and vowed to make it bigger than Converse and Nike. Since then, Adidas has signed deals with Kanye West, Jeremy Scott, Justin Bieber and many more elite celebrities.
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