Joey Bada$$ Interview w/ Billboard [Video]

In January, the same month he celebrated his 18th birthday, lanky rapper Joey Bada$$ was named creative director of Ecko Unltd., the pioneering streetwear brand founded by Marc Ecko in 1993. As creative director, Bada$$, born Jo-Vaughn Virginie Scott, wears many hats, both figuratively and literally. This week in February, his job is to come to Ecko’s New York headquarters wearing anything he wants, from any brands he admires, while designers study his choices in hopes of revitalizing the company.

“What about this one?” asks Bada$$’ manager, Jonny Shipes, dangling a green camouflage T-shirt. He’s trying to get Bada$$ to pick an outfit, one actually made by Ecko, for the cover of a magazine he’ll be shooting soon. But Bada$$’ stony silence makes it clear Shipes’ choice won’t work.

“I don’t want to do that,” Bada$$ replies, condemning the shirt with a jab of his finger. “I’m sick of camo.”

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Previously: Joey Bada$$ On The Breakfast Club [Video]

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