Kendrick Lamar “Hold Court” To Pay Homage To The Club C (Part 1 – 4) [Video]

For Spring and Summer 2017, Reebok Classic and Kendrick Lamar team up to celebrate the legacy of the Club C sneaker – an iconic tennis court shoe and a timeless classic in casual streetwear. As an artist who takes inspiration from his childhood ‘court,’ and who is universally recognized for using his music to inspire and empower youths, Kendrick is the perfect validator for the Club C. Shop the Club C shoes with styles inspired by Kendrick Lamar as well as classic looks in leather and suede. Acclaimed director Nabil captures Kendrick in a short series of short films discussing the values intrinsic to both him and the sneaker; fearlessness, confidence and expression. Watch Part 2, 3 & 4 after the break.

Read more

Kendrick Lamar x Reebok Classic: Respect The Classic

In a world where content is increasingly disposable, Reebok Classic celebrates creative art forms in their most real and original formats. Nabil’s distinctive aesthetic features a nostalgic edge, using vintage film equipment to capture Kendrick at his most raw and characterful. Kendrick shares his first experience of the Classic Leather through a candid film that celebrates individuality, inspires self-expression and is rooted in authenticity. Respect the classic to create the future.

Read more