Organized Noize

During a recent sit-down with VladTV, legendary hip-hop production group Organized Noize spoke about going hard to be accepted in hip-hop by finding breaks and loops no one had. They also shared how the singer Pebbles fought for them to get a deal with L.A. Reid, who admittedly didn’t know much about the hip-hop scene. Moving along, Organized Noize spoke about Curtis Mayfield giving them props for using his influence in Outkast song, which came up while they were working on the singer’s last album. To hear more of what they had to say, hit the above video.

Organized Noize spoke openly with VladTV about creating the modern-day Atlanta hip-hop scene in the 90’s, as they explain that before it was all about the “booty shaking” music popularized in Miami. During the sit-down they also spoke about setting the standard in hip-hop for having live instruments being played on albums. Rico Wade revealed that they really tried things out on OutKast’s “Player’s Ball.” To hear more of the conversation, including working with OutKast, hit the above clip.

The BoomBox had a chat with Rico Wade, Sleepy Brown and Ray Murray aka Organized Noize about the music that still moves them, the ATL mystique and what fans can expect when the Dungeon Family reunites onstage at ONE Music Fest in Atlanta.

What can be said about Organized Noize that isn’t already evident in the legacy of their production discography? Paving the way for breakout acts like TLC, OutKast, and Goodie Mob, there’s no denying Ray Murray, Rico Wade, and Sleepy Brown are the foundation of Atlanta hip hop. On the latest episode of Rhythm Roulette, we join ONP at the iconic Stankonia Studios. While the trio came up making sample-based hip hop, they quickly learned the real secret was creating everything from scratch (not to mention those royalty checks get a little fatter). However, they welcomed our challenge with such conviction that we knew nothing less than a banger was coming out of the studio by the end of the night. Pulling from the Four Tops, Thin Lizzy, and Millie Jackson, ONP had to eventually set the records aside because there was too much to sample. While the final result is an 808-heavy, atmospheric production stamped with the crew’s signature soulful grooves, we got the sense they’ll be saving this one for something special, as they quickly told their engineer to stop recording once Sleepy laid down the bassline. The records were quickly tucked away; Ray, Rico, and Sleepy smirked as if they’d stumbled upon buried treasure. Trust, a fire was sparked in the studio than night. Here’s to hoping it isn’t extinguished anytime soon.