LRG Spring 2014 Artist Lookbook Feat. Raekwon, Pro Era, Black Cobain & Dyme A Duzin [Video]

For LRG’s second installment of our Spring 14 lookbook, we teamed up with New York-based photographer Brook Bobbins and some of the freshest talent in the rap game. Waving the banner of underground inventive, Pro Era (CJ Fly, Statik Selektah, RokaMouth, Dirty Sanchez, Powers Pleasant), Dyme-a-Duzen, Boogz Boogetz, and Black Cobain. Longtime LRG family member, living example of overground effective, Raekwon the Chef made the cypher complete for LRG’s debut line for 2014. Underground inventive overground effective.

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Travi$ Scott x LRG [Video]

We invaded Portland, Oregon, the “City of Roses,” to shoot our Fall 2013 “Upper Echelon” lookbook/video featuring Grand Hustle rapper/G.O.O.D. Music producer Travi$ Scott – who also served as Creative Director – and LRG team rider Chris Grenier. Matching the lush yet industrial terrain of the city, the Fall ’13 collection features an assortment of camouflage, all-over prints, bold graphic tees, and a variety of accessories that are all battle tested. Upper Echelon is a cut above the rest. Previously: Travi$ Scott Trying To “Motivate” With His Music [Video]

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LRG x Breaking Bad Collaboration [Video]

As AMC and SONY’s critically acclaimed series Breaking Bad has kicked off their newest season, rabid fans continue to wait with bated-breath to see what what will ultimately happen to Walter White and Jesse Pinkman. Much like the tight-lipped conclusion, LRG has kept under wraps a collaborative project with the show’s Breaking Gifs campaign, that is months in the making – and a project that draws inspiration from Walter and Skylar’s money laundering operation: A1A Car Wash. As huge fans of the show, we strived to pay homage to the instant TV classic while still incorporating our own creative influence. A small amount of the Breaking Bad x LRG cap will be available on Friday in Orange County, CA, solely through the Breaking Gifs Art Project, which you can learn more about at breakinggifs.com, with hints at their Twitter, @breakinggifs.

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LRG’s Summer 2012 w/ The Cool Kids [Video]

To build a bridge to the wild side, you gotta assemble the right crew. Summer 2012 is all about beasting out no matter the time or place. We do things our own way and live a wild life, so it seemed only right to bring together the cast of Comedy Central’s hit show, Workaholics, LRG team rider Tommy Sandoval , and Windy City hip-hop duo The Cool Kids for a day of poolside debauchery. At LRG we don’t grow up, we beast out.

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