7evenThirty

7evenThirty’s “The Problem” was written prior to Ferguson and edited during the peak of protests in Missouri. It speaks from the heart about the continuing problem facing us. Sadly, it’s not just about Ferguson, it’s about what is going on every single day across the country and has been since the beginning. It is about how everyone in these communities is affected and what is does to us all mentally. “What are these police on/theme song must be who shot ya/playing victim what you want a Oscar/grant me a pass Mr. Officer/I’m face down in the mainstream while you pull the trigger to my back/the problem is that the problem ain’t rap/can you help me articulate that.”

7evenThirty is vicious. The Jackson, Mississippi MC is aggressive and headstrong. Heaven’s Computer is a concept album that pairs intricate narratives with aggressive content and pounding, extra-terrestrial production. Fans and critics have been pleasantly surprised by 7even’s ability to rip an MC apart while building a new reality to do so in. Heaven’s Computer has finally landed on wax. To celebrate the newest conquest, 7even and Mello Music Group drop the rugged video for “Where It’s At,” directed by Erick Lee. The raw video features a lean, mean 7evenThirty running up on the proverbial wack MC and giving him a literal version of his verbal threats. Turning into the kind of lyricist that crowns himself a “space gangsta, spittin’ them live rounds out the chariot,” it is clear 7even is not like most. For those still sleepin’, take this chance to hop on board the mother ship and head into 7evenThirty’s universe. Heaven’s Computer is now available in physical and digital forms, everywhere.

It takes an inventive and creative mind to stand out as an MC in today’s crowded climate. 7evenThirty has a sound and style unlike any other. The Jackson, Mississippi native has spent years grinding, finding his sound for the album “Heaven’s Computer” – a concept LP that has been taking hip hop heads on a ride ever since it was released last month. 7evenThirty’s space age gangster narratives take the run of the mill gangster persona and complicates then deepens it by examining it in the context of other planets and space travel. Recently, while out in Dallas, 7even made a pit stop to showcase his flow acapella and on camera. 7even spits his bars in front of an enormous metal space man statue, fitting as it almost hints at the fantastic world 7even weaves with his lines. The verse he spits is murder. 7even details how he’s a “Southern style sinner with sinister cynicism”, and spits acrobatic lines about “popping brains like pimples” and robbing Will Robinson before ending his verse with a new take on the southern slang of being dripped out and draped up. 7evenThirty’s “Heaven’s Computer” – a funky space age gangster story – is told in some of the coldest bars you’ll hear in a minute. Previously: 7evenThirty – Twenty Twelve (Apollo Brown Remix) [Audio x Download]