Joey Bada$$ returns with a new joint called “Victory”.
Produced by Kirk Knight and Adam Pallin, “Victory” sees the 22-year-old dropping confident lyrical gems over a head-knocking beat with a seemingly-effortless flow. As part of the collaboration with the soda brand, Joey will be down in New Orleans for NBA All-Star Weekend this upcoming weekend (Feb. 18-19) to perform the song for the first time, film a music video that will be released later in the NBA season and launching The Courtside Project, which, according to a press release, aims to showcase the cultural aspects surrounding the game of basketball.
“I’m excited to be a part of The Courtside Project,” Joey said in a statement to Billboard. “It’s the fusion of several different worlds — from basketball to music, style and art — that are not all separate streams anymore, they are interconnected. I always want to encourage the youth to be themselves and pursue their dreams, whether those are hoop dreams, Grammy dreams or PhD dreams.”