Day: February 1, 2017

We all love a good redemption story: We’re front and center to watch our heroes get knocked down, and then we cheer for them to triumphantly rebound. What we’re witnessing with Shelly Massenburg-Smith — a.k.a. D.R.A.M. — is the culmination of a story marked by resilience and stubborn strength. Making a hit record in the music industry is extremely difficult, and in 2015, D.R.A.M.’s debut single “Cha Cha” was on the brink of exploding. It was getting played in clubs across the country and bubbling on the charts; the Beyhive even got a hold of it. Then Drake’s “Hotline Bling” happened. The reports are conflicting as to the inspiration for the record, but there are glaring similarities in the sound of each. “Hotline Bling” was even originally billed as the “Cha Cha” remix by Beats 1, where the song made its debut. Needless to say, “Hotline Bling” practically swallowed “Cha Cha,” but D.R.A.M. didn’t whine about it. He addressed it and went back to the drawing board, crafting another smash. “Broccoli” became one of 2016’s biggest hits while setting up the release of his debut album, Big Baby D.R.A.M. We recently invited D.R.A.M. to NPR to lend us his jovial spirit and brighten our workday; after all, his primary aim is to spread love through music. He was jarred by the Tiny Desk setting for a moment before the cameras started rolling. He’s accustomed to touching every corner of the stage, but like a pro, he walked to the desk,