The Underachievers – Land Of Lords [Video]

Behind the scenes look at KidSuper’s ICONIC 2013 line. While designing this line, I was searching through art books and studying different cultures to spur some creativity. For some reason I would always return to the same images that I thought were the most powerful, the most captivating, the most iconic. I didn’t know why these images stuck out: it was a combination of color, meaning, and some distant familiarity. Some images were incredibly simple and others were fantastically intricate. I was not sure what made these very different images stand out in such a way, but I wanted to recreate this feeling. This is my attempt to show what makes something iconic.