Steve Stoute on Sway In The Morning [Video]

Hip-hop marketing guru and ” The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy” author Steve Stoute recently stopped by Shade 45’s “Sway In the Morning” show on SiriusXM. He discussed, among other things, how Run-D.M.C.’s “My Adidas” changed the relationship between hip-hop and consumer brands.

More after the jump.

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